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BMW: Exploring Customer Attitudes Marion Weiler

BMW: Exploring Customer Attitudes

Marion Weiler

Published
ISBN :
Kindle Edition
112 pages
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 About the Book 

Giving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this book explores brand attitudes of existing andMoreGiving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this book explores brand attitudes of existing and potential customers towards the brand BMW. Moreover, this book analyzes the level and source of customer satisfaction as well as the level and source of customer loyalty of existing and potential customers.