|About the Book|
NEW RULES FOR A NEW BUSINESS WORLDThinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday’s business models have collapsed. Creating a successful business in today’s Digi-Flat eraMoreNEW RULES FOR A NEW BUSINESS WORLDThinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday’s business models have collapsed. Creating a successful business in today’s Digi-Flat era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around the world. Some of the things youll learn in this book:How to turn the very technologies that are killing professional photography—such as the Internet—into your tools of success-How to lead your business, not let your business lead you-How systematizing, scaling, and outsourcing are critical concepts even for a one-person business-How to radically rethink marketing, sales, and customer service for the 21st century-How to hone a creative vision that works—the most powerful step you can take as a businesspersonThe Fast Track Photographer Business Plan is not about building a traditional business plan that looks good on paper and impresses investors. Its about creating a vibrant, living business plan that will help you thrive in todays digital Wild West, where creative content is freely distributed, where no one plays by the rules anymore, and where customers have unprecedented freedom in choosing what to buy and whom to hire. Its a groundbreaking look at running a creative business. Whether youre an amateur looking to go pro or a professional whose business has stalled, Danes practical, on-the-ground advice will launch you on the fast track to business success.Includes free access to Danes online stress test to diagnose your businesss strengths—as well as where it needs help!